Nothing says, “Hey, you’re pretty cool and I would totally have given you this friendship card even if it were not basically mandated to give one to everyone in the class” like this Optimus Prime Valentine’s Day message that my daughter gave out to her preschool classmates today (among other assorted, totally non-sequitur Transformers messages):
Freedom is the right of all sentient beings, Valentine.
I suppose if you’re going to look for every possible (or impossible) marketing hook, tie-in or promotion, then you might as well really go for it. Maybe I can turn this into an Easter outreach postcard for our church :)
headsparks* 
so, did she give decepticons to the kids she doesn’t like so much? :)
Rich – Ha! I should have thought of that… although I must say that every message was so random that they could have gone either way.