mr. yuk was a character created by the children’s hospital of pittsburg to prevent kids from getting into potentially hazardous situations at home. so, for example, parents would put a mr. yuk sticker on that bottle of draino under the kitchen sink so that little bobby would not drink it.

but, man, the psa they came up with. it’s probably the craziest, and scariest, psa ever. i think it goes beyond “scared straight” into trauma territory. a sample lyric: “home is full of bad things that can hurt you very much”… yikes. after watching the ad, i might sleep with the lights on. watch for yourself. if you dare!

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