
Evidence abounds that our culture, in terms of commerce, is shifting from goods to experience. For example, it’s not enough just to get a haircut, especially if you’re a dude. No, you need to get over to SportClips, where it’s not just a haircut, it’s a championship experience. Maybe that’s how Tom Brady feels every time he gets his precision cut (that is, when he’s not cheating! Ha!). Disney is not just about the rides, or the tasty, tasty pineapple whip (which we recently discovered during our last trip there) but it’s all about the experience of the magic kingdom. After all, where else can you ride a roller coaster with Minnie Mouse (as our daughter did last year) or meet Captain Jack Sparrow (or a reasonable facsimile of Mr. Depp) in person?
